Here at the #SavvyTeenAcademy, we offer a complete package of company-branded, fully customisable training to make the Transition Year work experience highly memorable and mutually beneficial. Each programme is packed full of collaborative and engaging activities that offer unique insights into young people's values and concerns. The savvy insights we gain from this are shared across our social media. 


Woman and Girl


Reverse mentoring and the benefits it can bring | Susan HayesCulleton

On a visit to Berlin, Germany back in 2019, Susan Hayes Culleton reflects over a meal as she sits outside a café across the street from Sony, who are the innovators and always in the know about what tomorrow's generation want. She ponders with wonder to where they get their information, led her to think about where everyone gets their information, specifically herself? Susan engages in both mentoring and reverse mentoring in order to expand her knowledge. She engages in mentoring with people who may have more experience in a specific industry than her or who might be where she would like to be in her career.


"What is reverse mentoring and how can it benefit you and your business?" Susan



Reverse mentoring is similar except it involves meeting individuals who are rising up the ranks and seeing what insights they can provide. Susan engages in reverse mentoring with the teenagers from Savvy Teen Academy. They are full of insights into the new social media platforms that they use and which ones they now consider outdated. With digital marketing through social media it is always important to think about what social media your current and future customers are using and this can be challenging as it is an area of rapid change.

The social media platforms your company should use can also change based on where you are doing business. For example, while in Shanghai Susan was surprised at how many people were using "WeChat". Contrasting this, no one in the Savvy Teen Academy course in Ireland was using it. Susan also makes the point that teenagers get a very bad reputation for being addicted to their phones, but this is not the reality. We at Savvy Teen Academy have never had any issues with students using their phones, but that might be different if it was a course directed towards adults. These teenagers, although excited about the advancement of technology, are also worried about the opportunities for work it could take away through robots and other technological advancements.


Finally, the teenagers at Savvy Teen Academy are eager to learn about everything ranging from other nationalities' cultural norms to a self-reflection looking at themselves. They haven't had the opportunity to learn about themselves yet and they are eager to know more.


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